Our Team

Great companies are built around great people, at HBSUK this is no different. 

Mark Fountain

Mark Fountain

Founder & CEO

The HBSUK Founder and new ideas guru, Mark drives business excellence in the company.  Mark held various CEO, COO and Hospital Director roles in domestic and International Private Healthcare businesses before founding Healthcare Business Solutions (UK) in 2012.

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Lucy Pittaway

Operations Director

Lucy has held various Operational Management positions across Acute NHS Trusts managing elective, non-elective and emergency services.

Lucy has a passion for transformation and uses this to drive operational excellence across the business.


Lucy Cassidy

Director of Products and Services

Lucy, a Clinical Specialist and the architect of the well-known Brighton and Sussex Virtual Fracture Clinics, is our MSK transformational lead. Lucy has been pivotal in developing the HBSUK Digital Triage Platform -  Virtual Lucy™.

Lucy is one of our  ‘healthcare disruptors’ through innovation.


Prof Stephen Smith

Non-Executive Director

Originally a clinician scientist with a Chair in Cambridge, became dean of Medicine at Imperial College and created Academic Health Science Centres in the UK, becoming CEO of Imperial College Healthcare NHS Trust.

Founding Dean of new Medical School in Singapore.

Steve provides international advice on health reform.

Charles Byrne

Charles Byrne

Managing Director

A natural relationship builder, Charles leads HBSUK Sales. With a big business background in Manufacturing and MBA qualified, Charles has a wealth and depth of skills he brings to the HBSUK Leadership team.

Charles is also sadly a Liverpool supporter. 

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Mark Emerton

Chief Medical Officer

Mark is an orthopaedic surgeon in Leeds. As clinical director he established the elective orthopaedic unit in Leeds and subsequently held national roles at the NHS Institute in both quality improvement and patient safety.

He is passionate about improving access for patients and the quality and value of elective services.


Sumitava Dutta

Chief Quality and Governance Officer

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Dr Gary Bolger

Non-Executive Director

Gary Bolger has considerable experience in both the private and public sector of healthcare. He worked in the NHS for 17 years and a year in general practice before moving into Public Health Medicine. He was a consultant in public health for over 8 years in Berkshire. Before joining HBSUK, Gary was Chief Medical Officer at AXA Health.

Michael Monk

Michael Monk

Chief Finance Officer

Michael is a Chartered Accountant and joined as our CFO in 2020.  Having trained with accounting firm BDO, Michael has held several senior finance roles across a broad range of sectors. 

Michael oversees our Finance, HR, MI and Quality Assurance.

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Alex Nancekievill

Chief Technology Officer

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Rebecca Eccles

Executive Assistant to CEO