Meet The Team


Mark Fountain

Title: Chairman


The HBS Founder and new ideas guru, Mark drives business excellence in the company.  Mark held various CEO, COO and Hospital Director roles in domestic and International Private Healthcare businesses before founding Healthcare Business Solutions (UK) in 2012


Charles Byrne

Title: Managing Director


A natural relationship builder, Charles leads HBS Sales. With a big business background in Manufacturing and MBA qualified, Charles has a wealth and depth of skills he brings to the HBS Leadership team. Charles is also sadly a Liverpool supporter. 

Mark Emerton

Title: Chief Medical Officer


Mark Emerton is an orthopaedic surgeon in Leeds. As clinical director he established the elective orthopaedic unit in Leeds and subsequently held national roles at the NHS Institute in both quality improvement and patient safety. He was the national clinical lead for the introduction of the WHO Safer Surgery checklist as part of the Patient Safety First campaign and was a senior clinical advisor at the NPSA. Returning to the clinical lead role in Leeds until 2018 he focussed on improving access for patients and the quality and value of elective services before joining HBSUK as Clinical Director.


Lucy Cassidy

Title: Product and Service Director - MSK


Lucy, a Clinical Specialist and the architect of the well-known Brighton and Sussex Virtual Fracture Clinics, is the HBS MSK transformational lead. Lucy has been pivotal in developing the HBS Digital Triage Platform ‘Virtual Lucy™'. Lucy is one of the HBS healthcare ‘disrupters’ and an International speaker.

Michael Monk

Title: Chief Financial Officer


Michael is a Chartered Accountant and joined as our CFO in December 2020.  Having trained with accounting firm BDO, Michael has held several senior finance roles across a broad range of sectors. 

Michael sits on the HBS UK board and has oversight for Finance, HR, MI and Quality Assurance.

Martin Watts

Title: General Manager - Ophthalmology and Dermatology


With a wealth of experience in managing ophthalmology departments, Martin is a dependable member of the HBS team who 'knows his stuff' when it comes to everything ophthalmology. Martin has worked in Ophthalmology for over 5 years, with vast experience of community and acute services. He has worked in numerous Trusts and has lead a significant number of improvement works. 

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Alex Nancekievill

Title: Chief Technology Officer

George Fountain

Title: Business Programme Manager

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Matthew Lane

Title: Operations Manager

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Alice Dunn

Title: ​Customer Relations Coordinator

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Beverley Jerome

Title: Clinical Lead MSK


Emma Adkins

Title: Operations Manager

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Marina Hawkley

Title: Operations Manager


With a Masters in Marketing, Marina has held numerous Client Services and Operations roles. As well as her Operations and Client Management role in HBS, Marina continues to also work as International Business Development Director for an Ammunition company. Marina is linguistically gifted, speaking several East European languages, including Russian and Bulgarian.


Adam DOuglas

Title: Business Analytics



A spreadsheet master - Adam's gifted skills with spreadsheets are crucial when dealing with the financial and business analytics within HBS. Currently in the process of studying for his accountancy qualification, Adam's knowledge in his special interest of business finance and analytics is forever growing.


Megan Cummings

Title: Operations Manager

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Hannah Brookes

Title: HR Admin

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James Elliott

Title: Senior Cloud/Database Engineer

Charlene Marufu

Title: Data Analyst

Villy Andreeva


Title: Marketing Manager


Taranpreet Kaur

Title: Quality Consultant


Valentine Makubika

Title: Business Support Executive

Liam Andrew

Title: MI Analyst


Matthew Hendley

Title: HR Coordinator

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Mia Cadiz

Title: Sales Administrator

Leony Palmer

Title: Call Centre Team Leader

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Amylee Peach

Title: Call Centre Admin

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Emily Ancliffe

Title: Call Centre Admin

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Charlotte Scott

Title: Call Centre Admin

Cathrine Thomas

Title: Call Centre Admin


Aidan Davis

Title: Call Centre Admin


Samuel Ratford

Title: Graduate Front End Developer

Nikhil Lobo

Title: Graduate React Developer


Priyanka Dalvay

Title: QA Automation Engineer


Sophie McNally

Title: Call Centre Admin

Joshua Herrett

Title: Call Centre Admin