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Meet our team

Meet the passionate people behind HBSUK. From clinicians and operational experts to support teams and leaders, we work together to make a difference across healthcare.

Keith Misson

Chief Executive Officer

Sets HBSUK strategic direction and drives the digital-first outpatient model across NHS and AXA partners.

Connect with Keith Misson on LinkedIn

Matthew Vardy

Board Chair

A finance professional with extensive health insurance experience who serves as Board Chairman, specialising in strategic partnerships, large-scale projects, and acquisitions.

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Khaled el Shaarany

Non Executive Director (Head of Health Services, AXA Group)

Head of Health Services within AXA Group’s Health division and Chairman of OneHealth International, specialising in the global expansion of physical and digital healthcare facilities, coordinated care pathways, and corporate health solutions.

Connect with Khaled el Shaarany on LinkedIn

Nick Sinclair

Chief Operating Officer (Interim)

Owns day-to-day service delivery and operational performance across all client trusts and health boards.

Connect with Nick Sinclair on LinkedIn

Laurence Sanders

Finance Director

Responsible for the financial performance of the business, ensuring the delivery of sustainable profits while also focusing on future strategy

Connect with Laurence Sanders on LinkedIn

Shelley Garlington

Growth Director

Leads HBSUK's growth, marketing, and partnership strategy, focusing on building strong client relationships, identifying new opportunities, and supporting the organisation's continued growth and success within the healthcare sector.

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Professor Ted Adams

Chief Medical Officer

Leads clinical governance for the HBS Platform, oversees specialist pathway design across all of our specialities and chairs the Medical Advisory Board

Connect with Professor Ted Adams on LinkedIn

Michelle Grimley

People Director

Leads talent strategy and company culture to align employee growth with overall business success.

Connect with Michelle Grimley on LinkedIn

Katie Chattaway

Chief Technology Officer

Directs HBS Platform engineering, NHS integrations, and clinical data security.

Connect with Katie Chattaway on LinkedIn

Lucy Cassidy

Director of Products and Services Strategy

Leads the portfolio roadmap and market positioning to drive sustainable business growth.

Connect with Lucy Cassidy on LinkedIn

Catherine Afolabi-Mulhall

Risk Director

Responsible for governance, risk, and compliance for HBSUK's products and services

Connect with Catherine Afolabi-Mulhall on LinkedIn

Rebecca French

Executive Office Lead

Provides high-level administrative and operational support to the CEO and Senior Leadership Team to streamline executive operations and drive strategic initiatives.

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Hayleigh Findlay

Head of Bid Management

Leads the proposal process from qualification to submission, ensuring compelling, compliant bids that secure new business and drive revenue growth.

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John Dixon

Head of Strategic Relationships

Drives regional growth and manages key stakeholder partnerships across Wales and South West England.

Connect with John Dixon on LinkedIn

Katie Hurst

Head of Strategic Relationships

Drives regional growth and manages key stakeholder partnerships across North East England and the Midlands.

Connect with Katie Hurst on LinkedIn

Kate Fitzgibbon

Head of Strategic Relationships

Drives regional growth and manages key stakeholder partnerships across London and South East England

Connect with Kate Fitzgibbon on LinkedIn

Zoe Dawkins

Business Growth Operations Manager

Manages internal processes, systems and data to streamline business development.

Connect with Zoe Dawkins on LinkedIn

Anastasia Marsden

Head of Insourcing

Leads the design and delivery of medical insourcing solutions, partnering with NHS trusts to maximise clinical capacity, reduce waiting lists, and optimise patient pathways.

Connect with Anastasia Marsden on LinkedIn

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Contact us

Whether you’re an NHS Trust looking to reduce waiting lists, a patient seeking specialist care, or a healthcare professional looking for your next opportunity — we’d love to hear from you.