At our recent Staff Communications Day, colleagues from across HBSUK came together in person to reflect on our progress, align around our future direction and explore the role each of us plays in delivering great care.

Grounded in our purpose, strategy, values and governance framework, the day reinforced a simple message: more connection, more care, starts with strong connections, confident decisions and a culture that puts people first.

Building on strong foundations

Our purpose remains clear: to get people the care they need, quickly.
As we continue our journey towards becoming a leading provider of intermediary healthcare services, colleagues heard how HBSUK has evolved through a period of transformation and is now focused on scaling sustainably, strengthening partnerships and preparing for future growth.

By investing in our people, technology and operational excellence, we’re creating better experiences for patients, stronger outcomes for healthcare organisations and greater opportunities for our teams.

Turning values into action

A key focus of the day was bringing our values to life through meaningful behaviours. Values tell us what’s important. Behaviours show how we live those values every day.

Our four core values are supported by clear behavioural themes:

• Excellence – Bring Your Best
• Patient Focus -Put People First
• Integrity – Do The Right Thing
• Collaboration – Partner Up

By creating a shared understanding of what great looks like, we’re building a culture where people feel empowered to do their best work, support one another and deliver outstanding care and service.

Governance that enables growth

Strong governance remains central to how we operate and grow. It isn’t about bureaucracy. It’s about making informed decisions, managing risk effectively and maintaining the trust of patients, partners and colleagues.

From patient safety and compliance to operational performance and strategic growth, good governance helps us make confident decisions, support sustainable success and deliver better outcomes.

A brand for the future

The day also provided an opportunity to share our refreshed brand and new website. Designed with accessibility, security and simplicity at its core, our new website makes it easier for patients, partners and healthcare organisations to access information, explore our services and connect with us.

Our refreshed identity reflects who we are today and where we’re heading next: a connected, forward-looking organisation committed to supporting better healthcare experiences through more connection, more care.

Looking ahead

As HBSUK continues to grow, our success will be built on the strength of our people, the quality of our decisions and our shared commitment to delivering outstanding care.

By staying true to our purpose and living our values every day, we’re creating an organisation that is fit for the future, ready for growth and focused on what matters most: helping more people access the care they need.

Find out more

Explore our new website to discover how we’re helping healthcare organisations create capacity, improve access to care and deliver better patient outcomes.